“Everyone else knows how to run a business. What am I missing?…”
Feel like everyone else knows what they’re doing? And, that it’s only a matter of time that someone figures out you’re just winging it? Stop worrying, and start learning.
Subscribe to get weekly micro-articles about profitability, cash flow, business strategy, and whatever other business lessons are on my mind.
Plus: every article includes an action item that you can immediately implement to improve your business
The best damn small business newsletter on the internet*
(*according to my mother 😊 & my loyal readers)
Accountant, advisor, mentor
I’m an accountant, business advisor, and a mediocre runner. I help digital agencies, creatives, coaches, and consultants. I’m also the guy that writes all the micro-articles, answers your emails, and that’s my pretty face.
Don’t just take my word for it. Here’s what some regular readers are saying.
I always look forward to getting Mike's newsletter. The topics covered are often relevant to my business. Reading his newsletter helps force me to evaluate how I can be more efficient, best ways to handle clients, and just generally run my office better.
I provide marketing services to accountants. Typically we focus a lot on branding, eye catching content, and information that ads value. However, Michael has us questioning our own practices with the simple yet fantastic work he puts into his emails. There's character, quality information, and no fluff. Which is a novelty in and of itself. We need more copy like this online or I am going to go crazy.
Michael’s newsletter is informative and amusing! Not something I’d typically expect from an accountant but absolutely what I expect from him! I love how he takes complex financial concepts and puts them into language anyone can understand.
Have you found a newsletter you don't want to unsubscribe from, or automatically delete before opening? THIS IS IT! Michael is full of knowledge and he successfully shares it with you in a way that's never boring, redundant, or salesy.
Michael's newsletter is clever, funny, and informative, delivering useful content in a way that sticks with you. I highly recommend it for individuals, business owners, and service professionals alike!
Just so you know you have the BEST DAMN NEWSLETTER I have ever subscribed to.
Full of real usable information.
No sales pitch link in every other line. Amazing !!!
[So good, he left a second review!]
Michael's "Ordinary & Necessary" newsletter is among the few that I always make time to read every week. Which actually makes it NOT ordinary! Although it is necessary 🙂 Thoughtful, practical, no palaver and perfect for small businesses.
The value of this newsletter is amazing. Michael brings so much of his knowledge & puts it into digestible sizes for those who need to learn. It can be overwhelming researching topics in business when you don't know where to start or that you need to start in the first place. The topics covered in this newsletter are things you either need to tidy up in your business or topics you didn't know you needed to address at all. Thank you for all the great value Michael Eckstein & I really enjoyed your top newsletters to start off getting into what you have to offer. Thank you for taking the time to put them together!
I'm a new subscriber, Michael, and have found a helpful gem in each newsletter so far. Very helpful and practical info for small business owners, written in a fun and delightful style!
What a fab newsletter (does my opinion mean more since I'm a marketer?)! THIS is how you capture an audience and provide meaningful value over and over again. If only they taught this stuff in school!
You can stop searching for the perfect newsletter because you've found it. Short, sweet, entertaining, and offering you the next steps you REALLY need. I can't recommend Michael's newsletter enough!
Michele Hironaka, Social Media Marketer, Hiro Marketing
Michael's newsletter is genuinely helpful and he shows his knowledge about financial topics. He attempts to keep all of the information he shares totally accessible and actionable.
Michael's newsletter is one of my favourite newsletters because he writes about the 'big thing' that every business owner stresses and dreams about: managing money. For something so important, accounting is the topic that too many people don't want to hear anything about simply because, quite honestly, it can be boring af. But Michael writes in a way that is refreshing not only because he writes in easy to follow language without confusing jargon, but also, so that you are entertained while you read. He's direct, clear, and makes it simple to digest.
I think they are well written, have solid content (good value) and tend to have some humor in them. I say that because I'm a small business owner, and I'm in the email newsletter business.
Insightful, entertaining and informative. Honestly an inspiration.
Austin B, Financial Advisor
Still not convinced?
Read a few emails from the archives: